Our Expertise.

With our expertise in building brands through licensing, business planning, strong business development skills and creative approach, we unlock significant revenue generating opportunities for the clients we represent.

Market Research & Evaluation

Trend analysis, market size, growth forecasts, retail landscape and gaining insights to achieve more informed category and business plans for our clients.

Licensing Business Planning

Preparation of licensing plans including product category plans and tailored where necessary for individual countries and/or pan-regions, and including plans around sub-brands where relevant. All to ensure best outcomes and integration with clients’ core business.

New Business Prospecting

Highly targeted prospects for new licensed product development. Identifying, qualifying, due-diligence and high level approaches to target licensee businesses, wholesale distributors and/or retailers for direct license opportunities within agreed categories for brand extension.

Contract Negotiation

Negotiating the best terms for our clients and always doing so against the backdrop of a ‘win win’ for both sides (client and licensee) which ultimately ensures successful long-term licensing partnerships and wherever subsequent contract renewals.

Product Development and Sales & Marketing

Working on behalf of our clients and with each licensee to ensure all new products encompass the key attributes of our clients’ brands. Ensuring quality, performance, formulation, presentation, and supporting point-of-sale and integrated marketing are all within the agreed parameters and strategy.

Royalty Reporting & Collection

Setting and managing effective and timely sales reporting processes from licensees for licensed product sales. Compiling detailed sales reports, analysis by product, territory, and retailer, and collection of royalty revenues from licensees for forward distribution to our clients.

Design and Brand Guidelines

IPR team also encompasses best-in-class design talent to create new or additional brand guidelines and supporting materials including product concept ideas, product packaging, supporting point-of-sale and marketing materials when required.

Performance Analysis & Auditing

Reviewing the performance and success (or otherwise) of our clients’ licensee portfolio including licensed product sales analysis, and the auditing of branded products and historical sales and royalty reporting.

Manufacturer Representation

Connecting original equipment manufacturer clients (OEM) with wholesale distributors and brand owners. Linking manufacturing capacity and new innovative production methods with brand customers through the supply-chain.

We have always found IPR to be professional, responsive and one of the more creative licensing agencies we have worked with. They were instrumental in Pelham securing Kevlar, one of the most exciting brand properties to enter the luggage arena for many years. IPR presented the initial idea and business opportunity and helped shape and secure our long-term licensing partnership with DuPont for the Kevlar collection. All the hard work and intense product development phase is now bearing fruit with Kevlar luggage now retailed in the most desirable stores through North America and Europe.

Pete McGuinness, Managing Director

Pelham UK & USA

“They are open to possibilities and have a strong vein of creativity running through their thinking. IPR has the superb blend of challenging its clients whilst listening to us.”

Simon Eyles, Managing Director

Betty’s & Taylors Group Limited

IPR demonstrated significant understanding of our market, and rapidly identified the opportunities that our business could achieve through a license with DuPont and which ultimately led to the creation of Belkin’s award winning DuraTek charging cables featuring Kevlar. IPR’s professionalism and efficiency throughout the project was key in both Belkin and DuPont achieving the most positive outcomes from the partnership.

Drew Camba, Director of Product Management

Belkin International, Los Angeles CA

Why us?

We know the consumer environment and how to excite and engage with existing customers and attract new customers through relevant and appealing commercial licensed products.

We have a strong network of leading international retailers and know how to find appropriate and experienced distribution partners for our clients.

We know how to motivate licensees and help them to achieve strong sales and the best representation of our clients’ brands.

We have a track record in building effective marketing and communications campaigns and understand how licensing activities can and should integrate fully with our clients’ mainstream programmes.

Case Studies