HGTV celebrates the spirit of HOME – the space, the people and the feeling it inspires. With a number of markets free-to-air including the UK, Italy and Germany, HGTV attracts audiences with a passion for home improvement, home décor and gardening or for those enjoying ‘escapism entertainment’ around those inspiring themes.
The brand enjoys an enviable position as an ‘influencer’ and offers licensees, including direct-to-retail partnerships, a key endorsement and collaboration opportunity across multi-category ranges. These categories span products for home, garden, leisure and related sectors.
HGTV licensing programme is well established in North America and the expansion continues across priority markets in Europe including in the UK.
IPR is delighted to be working with the team at Discovery Europe to extend and grow the licensing activities for HGTV.