IPR Licensing

Smithsonian in the UK

Smithsonian Institution

For the increase and diffusion of knowledge

IPR Licensing has been named the exclusive UK licensing agency for the Smithsonian Institution, the world’s largest museum and research complex.

The UK is a key priority market in Europe for the iconic Smithsonian, and IPR Licensing will build and manage this new program and draw upon Smithsonian’s highly valued brand and vast collections.

With its 19 museums, including the famous National Air and Space Museum, National Museum of American History, National Museum of Natural History and Cooper Hewitt Smithsonian Design Museum, there are over 150 million artifacts and historical collections which licensing partners may draw from to create unique, innovative and compelling products for UK retail.

Categories for licensing development include: Apparel, Footwear and Fashion Accessories; Home Interiors and Textiles, Home Fragrances and Toiletries; Bags, Luggage and Travel Accessories; Gifts; Stationery; Fine, Reproduction Art, Prints and Posters; Consumer Electronics and Appliances; Toys, Games and Puzzles; Apps, Digital and Electronic Accessories.

CASE STUDY

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