IPR Licensing

A CUT ABOVE THE REST

SPEAR & JACKSON

Sheffield, England Since 1760

A powerful brand with a remarkable heritage dating back to 1760, Spear & Jackson has an undisputed reputation for quality, reliability and innovation. In short it is a brand that consumers trust.

IPR recognised the untapped potential to build on the unique heritage and history of Spear & Jackson and the loyalty the business has enjoyed for many years with retailers and consumers alike. IPR was appointed exclusive licensing agency in 2015 and the programme has grown rapidly including with a number of high profile direct retail licensees.

IPR continues to represent Spear & Jackson and is now expanding the brand into international markets.

CASE STUDY

Spear & Jackson & Sainsbury’s Argos

The tools to trust

One such high profile example is the long-term licensing partnership between Spear & Jackson and Argos. This direct-to-retail license brought together by IPR encompasses petrol, electric, and rechargeable battery-powered lawnmowers, trimmers, chainsaws, power-washers and garden tidy products. All incorporating the same Spear & Jackson brand attributes, performance, precision, comfort and durability.

Thanks to the high quality product design, innovative features, attention-to-detail and overall manufacturing sourcing capabilities, the Spear & Jackson garden power collection by Argos has earned more 5 star reviews from satisfied customers than any previous new product launch in category. Unsurprisingly, the supremely capable Argos team are looking forward to continued success and growth with their exclusive Spear & Jackson brand license.

Buy Spear & Jackson garden power

"The best mower I ever had in 76 years gardening! Quality mower from Spear & Jackson. At my time of life I was looking for an easy starter. No more cables to trip and watch over. The Spear & Jackson is perfect, and I mean perfect, everything about it, the box, so easy to collapse and tuck away, the battery connection, and the charging is so simple. The condition of my lawn is first class, I would recommend this mower 100% to anyone."
Customer Review from Argos website
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