Animal Planet – part of the Warner Bros. Discovery family of brands – partnered with multi-channel home shopping retailer Ideal World to launch an exclusive pet grooming range produced by Assured Products.
In a TV shopping first for Animal Planet, its specially formulated, ready to use pet grooming products were launched on Ideal World and made available to purchase on Ideal’s website.
The Animal Planet range has been designed by Assured under their long-term license agreement, to help keep pets clean, free of tangles, have brighter coats and smelling fresher.
Products include dry shampoo for dogs and cats, stain and odour spray, detangling spray, deep cleaning shampoo, soothing shampoo, puppy shampoo and pet cologne.