IPR Licensing brought together Animal Planet (Warner Bros. Discovery), Poetic Brands (PDS Group) and George at Asda to launch one of the largest and unique kids wear ranges in the UK.
The exclusive 30 SKU launch collection of baby, boys, and girls (0-8 years) clothing, footwear and accessories were all made from responsibly sourced materials and sold through 450 selected Asda stores plus George.com. The collaboration was supported with on-air and social media ad campaigns, in-store POS, and print in the monthly Animal Planet magazines.
The launch reinforced Animal Planets mission to conserve and protect our wildlife, in partnership with George’s commitment to doing the right thing by customers and the planet.
Garments featured illustrated animals highlighting domestic, wild, and endangered species, alongside slogans geared to encouraging kids to reconnect with the planet and animals, such as Love Our Planet, Be Kind, and Wild One.