CASE STUDY
NATURAL HISTORY MUSEUM & CRÈME D’OR
Crème D’Or is one of the major UK suppliers of chocolate and confectionary products supplying their customers with top quality, fresh and innovative ranges. With a background developing products under major character brands, it was a strategic long-term decision to embark on the licensing journey with Natural History Museum.
Creme d’Or are proud to launch the Love Your World collection of confectionery with the Natural History Museum. The world is an incredible place, full of diversity and this range acts as a reminder of just how important it is that we take care of our planet and the many animals that share it with us.
The range includes a selection of 12 Belgian chocolate animals in a reusable tray so that you can make your own jellies and chocolates at home. A fully recyclable sharing bag of fruity, jelly sweets in a mix of safari shapes, and tantalisingly tasty sour raspberry whales. The products allow the consumer to enjoy a tasty treat while learning some fascinating facts about our natural world.
Launched initially in Lakeland stores and online, the range continues to grow along with the retail footprint across the UK. The launch range was also shortlisted for The Licensing Awards 2022.
Click here to view on Lakeland:
