SPEAR & JACKSON
Sheffield, England Since 1760
A powerful brand with a remarkable heritage dating back to 1760, Spear & Jackson has an undisputed reputation for quality, reliability and innovation. In short it is a brand that consumers trust.
IPR recognised the untapped potential to build on the unique heritage and history of Spear & Jackson and the loyalty the business has enjoyed for many years with retailers and consumers alike. IPR was appointed exclusive licensing agency in 2015 and the programme has grown rapidly including with a number of high profile direct retail licensees.
IPR continues to represent Spear & Jackson and is now expanding the brand into international markets.
CASE STUDY
Spear & Jackson & Sainsbury’s Argos
The tools to trust
One such high profile example is the long-term licensing partnership between Spear & Jackson and Argos. This direct-to-retail license brought together by IPR encompasses petrol, electric, and rechargeable battery-powered lawnmowers, trimmers, chainsaws, power-washers and garden tidy products. All incorporating the same Spear & Jackson brand attributes, performance, precision, comfort and durability.
Thanks to the high quality product design, innovative features, attention-to-detail and overall manufacturing sourcing capabilities, the Spear & Jackson garden power collection by Argos has earned more 5 star reviews from satisfied customers than any previous new product launch in category. Unsurprisingly, the supremely capable Argos team are looking forward to continued success and growth with their exclusive Spear & Jackson brand license.
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