A Great British Institution. A Brand New Chapter.

The National Federation of Women’s Institutes, known to generations simply as the WI, is one of Britain’s most iconic and best loved organisations. Founded in 1915, it has been at the heart of community life for over a century: championing women’s voices, celebrating creativity and inspiring practical action across the UK.

With circa 170,000 members, the WI continues to grow its relevance and appeal.

IPR Licensing has been appointed as the WI’s exclusive licensing agency, building a programme that honours its remarkable heritage while introducing the brand to new audiences. With rich archives, a distinctive visual identity and a uniquely authentic British story, the WI offers compelling opportunities across a wide range of categories.

A renewed appetite for crafting, baking, gardening and making from scratch has brought fresh energy to the WI, resonating with both loyal members and younger consumers.

Working together, we will develop opportunities across multiple categories, including and not limited to:

• Apparel
• Homewares
• Food & Drink
• Gifting
• Stationery
• Crafts
• Commemorative & Collectibles
• Experiential Services

This is a heritage brand with real depth, warmth and contemporary relevance, building on established successful partnerships with Hobbycraft and Emma Bridgewater, while opening the door to an exciting new licensing chapter.