Animal Planet is the only animal entertainment brand with Global reach. It immerses viewers in a wide range of life stories and educational features from the animal kingdom with rich and deep content via its multiple platforms.
Animal-loving families watch together or individually and enjoy unrivalled access to a centralised online, television and mobile community for immersive, high quality entertainment that is engaging, informative and fun.
Reaching over 396 Million households Animal Planet is an evergreen brand offering credibility, inclusiveness, authenticity and trust to its consumers, whilst striving to conserve and protect our world’s wildlife.
IPR is delighted to be working with the team at Discovery Europe to extend and grow the licensing activities for Animal Planet.